During a recent business-related trip to the Caribbean, I had a few thoughts and observations on the state of UX and digital adoption in Latin America and the Caribbean.
A recent World Bank study stated that Latin American and Caribbean markets have some of the lowest digital technology adoption rates in the world. Nearly 360 million residents in the region don't use digital technologies available to them. I experienced this firsthand recently when consulting one of the leading brands in the region.
Why is that? According to the World Bank report, the lack of adoption is due to four barriers: irrelevant content, lack of abilities, trust and safety, and low affordability.
https://www.forbes.com/sites/forbestechcouncil/2019/05/23/how-ux-can-improve-adoption-in-latin-american-and-caribbean-markets/#2e17be3c3785/
With the global mobile penetration going up to 67 percent this year, businesses cannot afford to ignore the growing importance of mobile apps. People are spending an increasing amount of time on their smartphones. No wonder, mobile apps are a popular medium for businesses to connect with their audience.
Yet, customers have little patience for apps with poor UX. In fact, according to Google, 29 percent of smartphone users will switch to another app if they aren’t happy with the UX. Also, 70 percent of these switches are due to extended load times. Hence, it’s critical to pay attention to good UX design practices to be able to offer the best UX to your users right from the time they access the app.
The launch screen is the first page that opens when a user taps the app icon. It plays a critical role in creating a first impression for both new and existing customers. It is critical that this is designed well as it might either encourage them or discourage them to stay with you as the app loads. The launch screen reduces the sense of extended load time, making the process of waiting less tedious and more enjoyable.
Launch screens also help strengthen your brand image, giving you an edge over the competition. They boost UX which is a vital factor for improving the app’s user retention rate.
When creating a suitable launch screen for your business you can use either a skeleton or a logo launch screen. Read on to learn about these launch screens and how you can use them to boost your app’s UX.
https://usabilitygeek.com/skeleton-versus-logo-launch-screen-a-direct-comparison/
Traditional smiley faces have been around for years now as a popular feedback metric. So why stop now? Try using these on your homepage forms to gauge user experience on your website.
https://marketplace.mopinion.com/survey-templates/smiley-face-feedback-website-ux/
Customers always have suggestions on how you can improve your website. It’s just a matter of giving the opportunity to express those thoughts. With a suggestion box, you give them that chance, gaining insight into bugs, as well as how to improve content, services, your product and more.
https://marketplace.mopinion.com/survey-templates/suggestion-box-feedback-website-ux/
People don’t automatically trust machines, so as personalisation and automation step up a notch marketers need to ensure they do everything they can to create transparent and user-friendly experiences.
If you search the internet for ‘content and AI’, you’ll mostly find people talking and writing about how algorithms are trespassing on the territory of creatives. Algorithms for short and structured copywriting, algorithms as tastemakers, algorithms producing movies and so on.
But what’s more interesting than all the future-gazing is the question of how marketers are setting the context for AI?
https://www.marketingweek.com/ben-davis-user-experience-ai/
Conversational Experience Design is just another kind of User Experience Design.
If we approach Conversation Design from this perspective, there’s a number of UX principles that can come in handy.
https://uxdesign.cc/ux-principles-applied-to-chatbot-conversation-design-aadb1ee34cc7/
All ambiguity goes out the door with visual feedback! This type of feedback survey is used to improve page usability and web design. Letting your visitors submit screenshots of bugs or other design issues on your website gives you immediate and precise insight into the issue.
https://marketplace.mopinion.com/survey-templates/visual-feedback-screenshots-website-ux/
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